Fees unrelated to results
You pay a fixed retainer for hours or campaigns. Whether the ad budget pays off is a separate question.
Services
GOOGLE ADS · SEA · SEO · WITH ROAS.CAPITAL
Your ads learn every night.
AI-assisted Google Ads agency in Liechtenstein, for Switzerland and Austria
digihub.li is your performance partner in Schaan, together with roas.capital. AI agents propose small optimisations every night, and a person from the DigiHub human layer approves them. Learnings from all client accounts flow back, anonymised.
We review your account and tracking and tell you honestly whether it fits.THE STARTING POINT
Pay a retainer.
Wait for the monthly report.
That is how Google Ads management often works. Four points we hear again and again from small and mid-sized companies:
Optimised once a month
The account gets looked at for the report. In between, budgets keep running even when search terms, bids or ads no longer fit.
“AI” as a buzzword
Many offers mention AI. They rarely say what it actually decides, how often, and based on which data.
Every account learns alone
What works in one account stays there. A single SME account often has too little data to learn quickly.
THE ENGINE
AI proposes, people decide: how digihub.li and roas.capital work
No autopilot and no black box. The engine works in small steps, every night, and nothing goes live without approval.
- 01every night
Propose
AI agents analyse the previous day's data from your account and your tracking and draft small, concrete change proposals with a rationale.
- 02a person
Approve
Someone from the DigiHub human layer reviews the proposals. Budget moves and new ads only go live once approved.
- 03small & measurable
Test
Approved changes run as small tests against a baseline agreed upfront. What doesn't hold up is rolled back.
- 04across all accounts
Learn
Results flow back. Through our Google Ads manager account (MCC), learnings are anonymised and aggregated across all client accounts.
What the engine proposes, how often, and with which data
| Area | Cadence | Data | Decision |
|---|---|---|---|
| Search terms and negative keywords | nightly | Search terms report, conversions | A person approves |
| Bids and targets | nightly, in small steps | Conversion values from your first-party data | A person approves |
| Budget split between campaigns | nightly | Cost and conversion value per campaign | A person approves |
| Ad copy and assets | new variants on an ongoing basis | Performance of existing ads, content of your website | A person approves every variant |
We set strategy, goals, budget limits and exclusions together with you. The engine works within that frame.
Read more: log of a night shift in an ad account
AI vs. human ad managers: why we measure both by ROAS
The idea behind the partnership: proposals from the agents and decisions by people are measured against the same target, the return on ad spend from your own data. Where possible with a comparison group that stays unchanged. That shows what a change actually does. It is a measurement method, not a promise of results.
“Every budget move and every creative is approved by a person — the DigiHub human layer.”SERVICES
Google Ads management: setup, optimisation and reporting
Account, campaigns, tracking.
Set up or clean up account structure, campaigns and conversion tracking. With consent and clear target values from day one.
A small step every night.
The engine proposes, the human layer approves. No big monthly overhauls, but ongoing, traceable tests.
Measured in your systems.
You see results in your own Google Ads account and analytics. Approvals and changes stay traceable.
SEA and SEO, planned together
Paid search quickly shows what people actually search for and what leads to enquiries. Those search terms feed content and pages for organic search. In turn, good content makes better landing pages for your ads.
- Search terms from Google Ads as input for content and site structure
- Landing pages that work for ads and organic search
- One shared picture: where paid clicks are needed and where organic content carries
PRIVACY
Measurement with first-party data and consent (GDPR/FADP)
The engine learns from data created on your website and in your systems with consent. That is the foundation, not an add-on.
We use
- First-party data, collected with consent
- Google Consent Mode on your website
- Server-side signals such as Google Enhanced Conversions from your own data
- A value per enquiry or purchase as the target instead of raw click counts
We never use
- Bought lists from data brokers
- Profiling of people who engage with ads
- Tracking without consent
This does not replace a legal review of your privacy policy. We work with your existing setup and your legal advisers.
WHO IT'S FOR
Who it's for: companies in Liechtenstein, Switzerland and Austria
A good fit if
- there is an ongoing ad budget that produces enough data for decisions every week
- your margin allows part of the result to be reinvested in advertising
- conversions are measurable, or you are ready to set up tracking properly
- people search for your offer online, for example products with a longer decision path or services with a clear customer value
- someone from management is involved in decisions
Less of a fit if
- it is only about reach or awareness without a measurable goal
- no conversion data is available and none should be built
- the budget is so small that hardly any data comes in. A course is often the better start.
Advertising remains a risk. Results depend on market, offer, website and budget. We don't promise numbers, and after the audit and the pilot we tell you what the data shows.
PROCESS
Process: analysis, pilot, ongoing tests with approval
- 01
Free audit
We review your Google Ads account, tracking and landing pages and show where we see levers. And whether working together makes sense.
Free - 02
30-day pilot
Setup or clean-up, then the first nightly proposals run with approval. At the end we review the results together.
Fixed price on request - 03
Ongoing partnership
The engine keeps working, the human layer approves, learnings flow back across all accounts.
Percentage of ad spend, on request
What does Google Ads with an agency cost?
Two parts: you pay the ad budget directly to Google. Our fee is a fixed price during the pilot and a percentage of ad spend after that. We quote concrete prices on request, because they depend on accounts, markets and scope.
Request a free ad account auditTHE PARTNERSHIP
digihub.li × roas.capital
Two roles, one process. The method comes from roas.capital, the account care and approvals from digihub.li.
digihub.li
- Your contact for Liechtenstein, Switzerland and Austria
- DigiHub human layer: people review and approve
- Connecting SEA with SEO and content
- Audit, pilot and ongoing management
roas.capital
- AI agents that prepare proposals
- Measurement with first-party signals and consent
- Small tests with a comparison group instead of gut feeling
- Learnings, anonymised across all accounts
GOOD TO KNOW
Questions about Google Ads
with AI.
What does a Google Ads agency cost in Switzerland or Liechtenstein?
With us, two parts: the ad budget you pay directly to Google, and our fee. The audit is free, the 30-day pilot has a fixed price, and after that we charge a percentage of ad spend. We quote concrete prices on request.
How much monthly ad budget do I need for Google Ads?
We don't give a fixed number. The budget should be enough to produce enough clicks and conversions every week for data-based decisions. How much that is depends on industry, click prices and region. We estimate it for your account in the audit.
Flat fee or percentage of ad spend: how is it billed?
Both, one after the other. The 30-day pilot runs at a fixed price. In the ongoing partnership we charge a percentage of ad spend. Both on request.
What does the AI do, and what does a person approve?
AI agents analyse the data every night and propose small changes, for example to search terms, bids, budgets or ads. Someone from the DigiHub human layer reviews and approves the proposals. We set strategy, goals and budget limits together with you.
Will AI replace a Google Ads manager?
No. The agents handle analysis and prepare proposals. Decisions stay with people. We measure AI proposals and human decisions against the same target, the return on ad spend from your own data.
What is roas.capital's role in the partnership?
roas.capital provides the engine and the method: AI agents, measurement with first-party data and small tests with a comparison group. digihub.li is your contact in Liechtenstein, ensures approvals through the human layer and connects SEA with SEO and content.
How are conversions measured in line with GDPR and the Swiss FADP?
With first-party data from your website and your systems, only with consent, via Google Consent Mode and server-side signals such as Enhanced Conversions. No bought lists, no profiling. The legal review of your privacy policy stays with you or your legal advisers.
Is Google Ads worth it for a small business in Liechtenstein?
It depends on the offer and the market. Liechtenstein on its own is a small search market; the potential often lies in Switzerland and Austria. In the free audit we check whether Google Ads can pay off for you, and say so openly if not.
YOUR NEXT STEP
How well is your
ad account working?
We look at your Google Ads account and your tracking and show you where we see levers. Free and without obligation.
Or write to us directlyAs of 3 November 2026. Method according to roas.capital, sections “Human in the loop” and “Compliance”. No commitment to results: advertising success depends on market, offer and budget.